JFL42

JFL42

OF all the comedy festivals around the world, JFL42 may have arguebly Some of the best overall lineups. Located in toronto, canada jfl42 is a ten day stand up comedy festival that features 42 stand up comics and eight all star headliners. I decided to create an irreverent and playful campaign that use's serious copy to give the impression that the festival is more of an academic or corporate event. I undercut the serious copy with playful hand drawn illustrations, graffiti style lettering and a wild flourscent color scheme. 

POSTERS

THE POSTERS

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BoOKLET

Booklet

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MATCHES

MATCHES

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