Lorijo Daniels Co.

Lorijo Daniels co.

LORIJO DANIELS CO.

FOR YEARS, LORIJO DANIELS HAS MENTORED STUDENTS IN PHOTOGRAPHY, LED ARTIST WORKSHOPS OUT OF HER STUDIO, AND WORKED AS PROFESSIONAL PHOTOGRAPHER FOR OVER THIRTY YEARS. In the interest of growing her business and bringing all of her varied skills and services together under one roof, Lorijo came to me needing a total rebrand. Keeping in mind her love for nature and use of analog and hand making processes in her workshops, I designed a custom logotype and pattern, inspired by victorian lettering and the illustrative botanical patterns of the art nouveau era. 

FOR YEARS, LORIJO DANIELS HAS MENTORED STUDENTS IN PHOTOGRAPHY, LED ARTIST WORKSHOPS OUT OF HER STUDIO, AND WORKED AS PROFESSIONAL PHOTOGRAPHER FOR OVER THIRTY YEARS. IN THE INTEREST OF GROWING HER BUSINESS AND BRINGING ALL OF HER VARIED SKILLS AND SERVICES TOGETHER UNDER ONE ROOF, LORIJO CAME TO ME NEEDING A TOTAL REBRAND. KEEPING IN MIND HER LOVE FOR NATURE AND USE OF ANALOG AND HAND MAKING PROCESSES IN HER WORKSHOPS, I DESIGNED A CUSTOM LOGOTYPE AND PATTERN, INSPIRED BY VICTORIAN LETTERING AND THE ILLUSTRATIVE BOTANICAL PATTERNS OF THE ART NOUVEAU ERA. 

FOR YEARS, LORIJO DANIELS HAS MENTORED STUDENTS IN PHOTOGRAPHY, LED ARTIST WORKSHOPS OUT OF HER STUDIO, AND WORKED AS PROFESSIONAL PHOTOGRAPHER FOR OVER THIRTY YEARS. IN THE INTEREST OF GROWING HER BUSINESS AND BRINGING ALL OF HER VARIED SKILLS AND SERVICES TOGETHER UNDER ONE ROOF, LORIJO CAME TO ME NEEDING A TOTAL REBRAND. KEEPING IN MIND HER LOVE FOR NATURE AND USE OF ANALOG AND HAND MAKING PROCESSES IN HER WORKSHOPS, I DESIGNED A CUSTOM LOGOTYPE AND PATTERN, INSPIRED BY VICTORIAN LETTERING AND THE ILLUSTRATIVE BOTANICAL PATTERNS OF THE ART NOUVEAU ERA. 

FOR YEARS, LORIJO DANIELS HAS MENTORED STUDENTS IN PHOTOGRAPHY, LED ARTIST WORKSHOPS OUT OF HER STUDIO, AND WORKED AS PROFESSIONAL PHOTOGRAPHER FOR OVER THIRTY YEARS. IN THE INTEREST OF GROWING HER BUSINESS AND BRINGING ALL OF HER VARIED SKILLS AND SERVICES TOGETHER UNDER ONE ROOF, LORIJO CAME TO ME NEEDING A TOTAL REBRAND. KEEPING IN MIND HER LOVE FOR NATURE AND USE OF ANALOG AND HAND MAKING PROCESSES IN HER WORKSHOPS, I DESIGNED A CUSTOM LOGOTYPE AND PATTERN, INSPIRED BY VICTORIAN LETTERING AND THE ILLUSTRATIVE BOTANICAL PATTERNS OF THE ART NOUVEAU ERA. 

FOR YEARS, LORIJO DANIELS HAS MENTORED STUDENTS IN PHOTOGRAPHY, LED ARTIST WORKSHOPS OUT OF HER STUDIO, AND WORKED AS PROFESSIONAL PHOTOGRAPHER FOR OVER THIRTY YEARS. IN THE INTEREST OF GROWING HER BUSINESS AND BRINGING ALL OF HER VARIED SKILLS AND SERVICES TOGETHER UNDER ONE ROOF, LORIJO CAME TO ME NEEDING A TOTAL REBRAND. KEEPING IN MIND HER LOVE FOR NATURE AND USE OF ANALOG AND HAND MAKING PROCESSES IN HER WORKSHOPS, I DESIGNED A CUSTOM LOGOTYPE AND PATTERN, INSPIRED BY VICTORIAN LETTERING AND THE ILLUSTRATIVE BOTANICAL PATTERNS OF THE ART NOUVEAU ERA. 

Custom Logotype Process

Custom Logotype Process

Custom Logotype Process

lorijo_logo_process

Custom Logotype

Custom Logotype

Custom Logotype

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RED BOOTS STUDIO (LOGO)

RED BOOTS STUDIO (LOGO)

redbootstudio

Secondary logos (VARIATIONS)

Secondary logos (VARIATIONS)

SECONDARY LOGO (VARIATIONS)

buttons
lorijo_button_#2-02
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button_03
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letterpress Business Cards

letterpress Business Cards

LETTERPRESS BUSINESS CARDS

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lorijo_business_card_PINK-01
lorijo_business_card_PINK-03

Typography, patterns, & Color Palette

Typography, patterns, & Color Palette

TYPOGRAPHY, PATTERNS, & COLOR

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LetterHead & Instagram profile

LetterHead & Instagram profile

LEtterhead & INSTAGRAM PROFILE

lorijo_letterhead_04
instagram_redboots