BRIDGET O'DONNELL IS A WORKING FREELANCE MAKEUP ARTIST BASED IN LOS ANGELES, CA. HER WORK HAS BEEN FEATURED IN MAGAZINES, ADVERTISMENTS, CAMPAIGNS, MUSIC VIDEOS, AND ON THE RED CARPET. She recently started drawing and painting, with the interest of eventually selling her artwork online. WE worked together to reimagine a visual identity that conveyed her personality and repositioned her as a multifaceted artist, as opposed to solely a makeup artist. The final concept behind the logo and overall visual identity was to communicate transformation and dimension, both of which are key components in what bridget does a visual artist and a makeup artist. Using four typefaces that reflected the key brand adjectives, I created a dynamic logotype and animated Gif of the logo that reinforce the concept of dimension and transformation.
BRIDGET O'DONNELL IS A WORKING FREELANCE MAKEUP ARTIST BASED IN LOS ANGELES, CA. SHE'S BEEN WORKING FOR OVER FIVER YEARS AND HER WORK HAS BEEN FEATURED IN MAGAZINES, ADVERTISMENTS, CAMPAIGNS, MUSIC VIDEOS, AND ON THE RED CARPET. IN HER FREE TIME, SHE DRAWS AND PAINTS WITH A FOCUS ON FEMINITY, BEAUTY, AND COLOR. SHE WAS INSPIRED TO SELL HER ARTWORK ONLINE AND WANTED TO DEFINE HERSELF AS BOTH A MAKEUP ARTIST AND VISUAL ARTIST. SHE CAME TO ME NEEDING A REBRAND and a new website THAT BETTER REFLECTED HER PERSONALITY AND THE NEW DIRECTION OF HER BUSINESS.
The website was designed to keep the primary focus on the portfolio images, while still feeling bold and expressive. The motion graphics and kinetic type reinforce the idea of transformation and dimension, while also creating a more engaging experience for the end user.