Imaginary Friends

In this heartfelt story written and directed by John Krasinski, a young girl named Bee discovers that the imaginary friends she drew in her sketchbook growing up are not only visible to her but also in need of her help. She embarks on a magical journey, aided by the man upstairs, to reconnect kids and adults with their long-lost imaginary friends. I was given the challenge of creating the theatrical style guide for this IP and developing graphic assets, which included type exploration, creating type lockups, custom hand-lettered nameplates, and simplified illustrations of some key imaginary friend characters.

HAND LETTERING • TYPE LOCKUPS & PAIRINGS • ILLUSTRATION

Type Explorations & Lockups