Lorijo Daniels Co.

Lorijo Daniels has mentored students in photography, led artist workshops out of her studio, taught yoga to veterans and studio classes, and worked as a professional photographer for over thirty years. She sought to unify her diverse skills under one brand from the ground up while also branding her physical studio space, Red Boots Studio. We started by outlining the primary services of the business, explored brand names, identified her target audience, created brand personas, and developed moodboards. As the project progressed, it became evident that her theme was centered around nature and the use of natural objects in her art making, as well as, the use of analog and hand making processes in her workshops. That became the concept and visual direction for the brand, translating visually as a modern approach to victorian lettering, and the illustrative botanical work of the art nouveau era; a movement heavily inspired by the natural forms found in nature.

BRAND IDENTITY • HAND LETTERED LOGO DESIGN • STATIONARY • PATTERNS & PATCHES